If you’re familiar with marketing tactics like pay-per-click (PPC), you’ve probably heard of Google Ads. This platform can help you bring in more qualified visitors interested in your products or services.
When you use Google Ads effectively, it can lead to more phone calls, in-store visits, and the right kind of traffic at just the right time. Thanks to its flexibility, you can show up in top search results right when people are looking for what you offer. Over time, you can continue to refine and improve your campaigns for even better results.
If you’re unsure about its impact, consider this: Google Ads often achieve nearly a 2% click-through rate and generate around 180 million impressions every month through display ads. Plus, paid Google ads capture over 65% of clicks from customers who are ready to buy, outperforming YouTube ads, which draw in about 43%.
Even if you’re not completely comfortable with the platform yet, agencies like Rook Digital in Los Angeles can guide you. But before you get help, let’s go over a few best practices.
Use a PPC Planning Template
Preview what your ads will look like before they go live. This helps you plan your campaigns and keep track of your character count, making sure your ads are both appealing and compliant.
Filter Out Irrelevant Ads
Not all ads are a good fit. Avoid running ads that don’t match what people are searching for. Even if your headline and copy are great, the ad won’t perform if it doesn’t meet the audience’s needs. Remember, you can test multiple ads in one campaign and see which ones perform best.
Focus on the Landing Page Experience
Your work doesn’t end with creating a great ad. Once someone clicks, they should land on a page that offers a smooth, engaging experience. A well-optimized landing page ensures visitors find what they’re looking for, making it easier to turn them into customers.
Understand Key Terms and Strategies
Google Ads can feel complicated because of terms like ad rank, bidding, and display networks. Ad rank affects where your ad appears and influences your click-through rate. Bidding is about choosing how much you’re willing to pay for a click, and investing more can improve your placement. The display network helps you appear on search engine results pages and other websites.
It takes time to master this platform. While you can keep refining your ads and learn as you go, it might be more efficient to leave this to experts who can manage it for you. A professional agency can handle the details while you focus on growing your business in other ways.
