Struggling to Grow Your Brand? Here’s How to Turn Things Around
Feeling stuck trying to grow your brand? It’s easy to feel like you’ve hit a wall, but don’t throw in the towel just yet. There are plenty of strategies you might not have explored that could make all the difference. Here are five proven growth tactics used by top brands worldwide to help your business thrive.
1. Expand Your Audience
To grow your brand, you need to grow your audience. Even if you’ve got a loyal customer base, failing to reach new people can lead to stagnation.
Take Porsche, for example. To connect with a younger demographic already saturated with TV and radio ads, they turned to Twitch—the go-to live-streaming platform for gamers. By creating an interactive puzzle that revealed their new car, Porsche captured the attention of this audience and boosted engagement.
2. Support a Cause
Backing a charity isn’t just good for the community—it’s great for your brand image. It shows you care about more than just profits and highlights your company’s values.
A standout example is Papa John’s. Instead of splurging on a flashy ad campaign, they created a simple DIY ad in-house. The money saved was donated to Crisis and the Trussell Trust, and the ad itself featured heartfelt messages on pizza boxes, explaining the charities’ missions.
3. Prioritize Your Customers
Showing your customers you genuinely care goes a long way. Gymshark, for instance, stepped up during the pandemic when gyms were struggling. They launched “Gymshark Dailies,” sending out home workout plans, nutrition tips, and mental health resources via email. This effort demonstrated their commitment to customers’ well-being, beyond just selling products or gym memberships.
4. Focus on Young Customers
Younger generations are starting to wield more influence, making them an important audience to consider. The founder of S’well tapped into this by gifting 320,000 reusable water bottles to New York students. The goal? Inspire young people to ditch plastic disposables and embrace eco-friendly habits. This move not only promoted environmental awareness but also got parents on board through their kids’ newfound enthusiasm.
5. Enhance the Customer Experience
Happy customers are more likely to return and recommend your brand to others. MoneySuperMarket capitalized on this by researching what their customers valued most. They found that people loved price comparison tools that gave them better control over their finances. By tailoring their service to meet these expectations, they stood out from competitors and strengthened customer loyalty.
Final Thoughts
Growing a brand isn’t a one-size-fits-all formula. It takes research, creativity, and a willingness to try new approaches. If you’re still finding it tough to make progress, don’t hesitate to seek help from professionals who can guide you in the right direction.
With these strategies, you’re well on your way to making your brand thrive.
