Struggling to grow your brand and feeling like you’ve hit a wall? Don’t worry, you’re not out of options just yet. There are plenty of untapped strategies that could make a big difference. If you’re still finding it hard to get your brand to thrive, here are five proven growth strategies used by top brands around the world that could help you take your business to the next level.
1. Expand Your Audience
One of the biggest secrets to brand growth is expanding your audience. Even if you have a loyal customer base, sticking to just them can lead to stagnation. Top agencies will tell you that reaching new people is key. Take Porsche, for example. They were targeting younger adults who had already been exposed to traditional TV and radio ads, so they turned to Twitch—the popular gaming platform. They created an interactive puzzle that revealed a new car, drawing in younger, engaged users. The result? Increased brand engagement and a fresh audience.
2. Get Behind a Charity
Supporting a cause shows your audience that your brand cares about more than just profits. It highlights your values and helps build goodwill. Take Papa John’s, for instance. Instead of spending a fortune on an expensive ad agency, they created an in-house DIY ad using stop-motion animation with their own staff. The money they saved went straight to charity, supporting the Crisis and Trussell Trust. This simple yet impactful gesture helped show that the brand is about more than just pizza.
3. Put Your Customers First
During the pandemic, many businesses struggled, especially gyms that saw a huge drop in customers. But instead of sitting idle, Gymshark went above and beyond by supporting their community. They sent daily emails filled with workout tips, nutrition advice, and mental health support. This showed their customers that they cared about more than just selling products—they were there to help their community stay healthy and happy.
4. Target Younger Audiences
It’s a smart move to target younger customers, especially as they start to manage their own finances. For example, S’well’s founder gifted 320,000 water bottles to students across New York with the goal of encouraging them to drink more water and be environmentally conscious. These students, in turn, influenced their parents to ditch plastic bottles. Younger consumers are becoming more powerful and are likely to drive change, so engaging them early can pay off big in the long run.
5. Enhance Customer Experience
Delivering a great customer experience goes a long way in building brand loyalty. The better the experience, the more likely customers are to come back and spread the word to others. MoneySuperMarket realized that customers wanted more control when it came to comparing prices, so they improved their service to offer more tailored results. This not only met customer needs but also helped them stand out from competitors.
Growing your brand is no easy feat—it’s not just a quick fix. It takes time, research, and the right strategies to see real results. If you’re still having trouble making your brand grow, consider reaching out to a professional who can guide you through the process and help you maximize your brand’s potential.
